Here in our area of the USA there are a number of roads that require payment of a toll in order to drive on them. Whenever the politicians see that revenue is not going up fast enough, they increase the toll. In some cases, this results in fewer people using the road and revenue actually goes down.
Now let's contrast that concept with some businesses in the fast food arena. You can buy a small, basic hamburger for only $1. This reduction in the price of the burger, results in more burgers being sold and a higher profit. Not, a higher profit margin, the % of profit is much smaller. But a higher total profit.
Can BGA try applying these principles? What % of users are paying members? If the price is lowered, will this increase the % of paying members and possibly increase the total revenue?
PS - I also do not have a problem with a sliding membership scale. I am by no means a wealthy person (in dollars anyway, I am truly wealthy in friends and family). But I always come up with the membership fee here at BGA. Living in the USA, I understand that my standard of living could possibly be higher than others in the world, and I would not have a problem with someone in a less affluent part of the world paying less for their membership.