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Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 17:55
by Tof63
The animated BGA logo that appears in full screen when you change pages annoys everyone a little, I think, and I don't feel like it really adds anything...
The next version of my extension will add a setting to hide this animated logo :
https://boardgamearena.com/forum/viewtopic.php?t=30509
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 18:33
by doudousnou
A branding by Publicis is expensive

The objective was probably to save money (Asmodee also has a massive debt to pay ^^) and to use this new umbrella branding for each service…
BGA now enjoys considerable international visibility, ideal for making the Asmodee logo memorable in its physical board game sales strategy.
But why use Asmodee's branding for BGA when there are games from other publishers? I would understand if BGA were exclusively dedicated to Asmodee games.
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 18:52
by obstschale
Great Update. I like the new logo and color scheme.
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 18:55
by matte4555
Don't like the new logo and the effect the change has on the quality of play.
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 19:15
by brunofernandes88
It is great to see improvements on the platform. And normal to see a lot of resistance from people. New logo is good and means BGA is growing.
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 19:22
by 0_Aurel_0
The New logo lose all the meamig of the plateforme.
He used to represent table with people.. now it's a shape and ⁸⁰' colorimetric..
Really bad conversion.
And i need to say that it. He's ugly and don't fit with the all plateform design.
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 19:59
by gbennett
the old logo was so much better
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 20:00
by dehschouten
brunofernandes88 wrote: ↑18 September 2025, 19:15
It is great to see improvements on the platform. And normal to see a lot of resistance from people. New logo is good and means BGA is growing.
How on earth does introducing a new logo mean the service is growing? There is absolutely no basis for concluding this. It is just as logical to conclude that the service is shrinking, and this is an act of desperation to change their image and bring new people in. (to be clear, I am absolutely
not saying this is the case, just that you can't draw either conclusion from the introduction of a new logo)
p.s. I love the new style.
Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 20:11
by matte_segel
The old logo is still at the app store and when switch between app it is there also, but on webpage i dont find it yet.

Re: A New Logo for Board Game Arena
Posted: 18 September 2025, 20:40
by the_conquerror
People are really pressed by some things... It's just a logo, keep playing the games you enjoy and try to have fun in life?