A New Logo for Board Game Arena

Board Game Arena Official announcements
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Tof63
Posts: 582
Joined: 24 March 2020, 20:25

Re: A New Logo for Board Game Arena

Post by Tof63 »

The animated BGA logo that appears in full screen when you change pages annoys everyone a little, I think, and I don't feel like it really adds anything...
The next version of my extension will add a setting to hide this animated logo : https://boardgamearena.com/forum/viewtopic.php?t=30509
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doudousnou
Posts: 1
Joined: 01 April 2020, 19:01

Re: A New Logo for Board Game Arena

Post by doudousnou »

A branding by Publicis is expensive ;) The objective was probably to save money (Asmodee also has a massive debt to pay ^^) and to use this new umbrella branding for each service…
BGA now enjoys considerable international visibility, ideal for making the Asmodee logo memorable in its physical board game sales strategy.
But why use Asmodee's branding for BGA when there are games from other publishers? I would understand if BGA were exclusively dedicated to Asmodee games.
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obstschale
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Joined: 22 March 2023, 15:14

Re: A New Logo for Board Game Arena

Post by obstschale »

Great Update. I like the new logo and color scheme.
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matte4555
Posts: 5
Joined: 27 April 2020, 15:54

Re: A New Logo for Board Game Arena

Post by matte4555 »

Don't like the new logo and the effect the change has on the quality of play.
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brunofernandes88
Posts: 1
Joined: 25 November 2020, 18:23

Re: A New Logo for Board Game Arena

Post by brunofernandes88 »

It is great to see improvements on the platform. And normal to see a lot of resistance from people. New logo is good and means BGA is growing.
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0_Aurel_0
Posts: 3
Joined: 04 October 2020, 00:14

Re: A New Logo for Board Game Arena

Post by 0_Aurel_0 »

The New logo lose all the meamig of the plateforme.
He used to represent table with people.. now it's a shape and ⁸⁰' colorimetric..
Really bad conversion.

And i need to say that it. He's ugly and don't fit with the all plateform design.
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gbennett
Posts: 1
Joined: 11 August 2021, 21:02

Re: A New Logo for Board Game Arena

Post by gbennett »

the old logo was so much better
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dehschouten
Posts: 10
Joined: 07 March 2025, 22:02

Re: A New Logo for Board Game Arena

Post by dehschouten »

brunofernandes88 wrote: 18 September 2025, 19:15 It is great to see improvements on the platform. And normal to see a lot of resistance from people. New logo is good and means BGA is growing.
How on earth does introducing a new logo mean the service is growing? There is absolutely no basis for concluding this. It is just as logical to conclude that the service is shrinking, and this is an act of desperation to change their image and bring new people in. (to be clear, I am absolutely not saying this is the case, just that you can't draw either conclusion from the introduction of a new logo)

p.s. I love the new style.
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matte_segel
Posts: 2
Joined: 13 May 2014, 12:24

Re: A New Logo for Board Game Arena

Post by matte_segel »

The old logo is still at the app store and when switch between app it is there also, but on webpage i dont find it yet.👍
the_conquerror
Posts: 1
Joined: 11 August 2025, 21:53

Re: A New Logo for Board Game Arena

Post by the_conquerror »

People are really pressed by some things... It's just a logo, keep playing the games you enjoy and try to have fun in life?
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