Best of 3 Format

[Guacamula]

I understand why they went with the best of 3 format with this game and I personally like it but I can't help but wonder if the game would be more popular if each match was just 1 game. I find myself playing Toy Battle and Agent Avenue more at 4 minutes per game which is right where this game would sit. Cardia is such a nice quick card game and it's sitting at 11 minutes, whereas even longer games like 7 Wonders and Tag Team are at 7 minutes per play. Is there any possibility or consideration in changing the format?

[dnav1]

Most of the games are not played in real time so it does not really matter how much a real time game last.
Best of 3 lower the chance of a lucky win because of a staring deck of not so good cards.
Moreover the best of. 3 give also the possibility to play more fancy as you have 2 possibilities to win...