Board Game Arena

I understand why they went with the best of 3 format with this game and I personally like it but I can't help but wonder if the game would be more popular if each match was just 1 game. I find myself playing Toy Battle and Agent Avenue more at 4 minutes per game which is right where this game would sit. Cardia is such a nice quick card game and it's sitting at 11 minutes, whereas even longer games like 7 Wonders and Tag Team are at 7 minutes per play. Is there any possibility or consideration in changing the format?

Most of the games are not played in real time so it does not really matter how much a real time game last.
Best of 3 lower the chance of a lucky win because of a staring deck of not so good cards.
Moreover the best of. 3 give also the possibility to play more fancy as you have 2 possibilities to win...